PREPARING FOR YOUR PROJECT

CONTENT GUIDELINES

LOGOS – Any logos used in the design should be provided to Dog Star in its original vector format (Adobe Illustrator). If this file is not available, we need a version that is good enough quality to work with. If you do not have a quality version of your logo, we can help you in recreating something similar or developing a new logo altogether. We will provide our recommendations.

IMAGES – Images are EVERYTHING when it comes to website design. Stock photography is always an option. Original photography adds a tremendous level of authenticity to your presence online. Depending on your industry or area of service, as well as your existing photo library, we may recommend our partner photographer. Should you need photography services, Dog Star will coordinate with your company and work with the photographer to get the perfect shots for your site.

We require that all images of landscape (horizontal) orientation are a minimum of 1920px wide. Images of portrait (vertical) orientation are a minimum of 1000px wide.

CONTENT SUBMISSIONS – All materials being collected for the site should be submitted in their final form. If Dog Star has to make revisions after images or text have already been inserted onto the website or other marketing materials, it may increase the number of hours required to complete the project and affect deadlines. No one likes $urpri$e$ so we do our best to minimize 🙂

CONTENT FILE SHARING AND STORAGE – All files (images and content) should be stored and intuitively organized within the shared folder. If written content is being provided, you can submit this in the form of an appropriately named text or Word Document. For example: Home Page Content, Employee Bios, etc. For photos: An appropriately named folder such as ‘Headshots’ or ‘Product Photos.’ Email inboxes are high traffic areas. If content is submitted via email, there is more room for error and the time required to manage the project increases. By utilizing the shared folder, we can ensure we are working from the same documents. If changes need to be made, it is easy for someone to access the necessary document to make updates, knowing it’s the single working copy.

TEAM PAGES/EMPLOYEES – For each employee we will need:
– Quality resolution headshot or other depending on your preference.
– Full name
– Title / Company Role
– Email address or preferred contact info. You can choose email and phone, phone only, email only or none but all info for each employee must be consistent.
– We can use links to social media profiles but they are not mandatory. LinkedIn is a popular choice for employees. Again, these just need to be consistent for each.
– A brief summary of each employee (if you choose). For employees on a standard team page, these summaries should be limited to 2 or 5 sentences. We can also create full bio pages if desired. 

PLEASE NOTE: Websites look better when elements of the same nature are consistent and line up versus having uneven boxes or blocks of text. It adds to the esthetics. Each employee summary will need to contain a consistent character count for layout purposes. To achieve this, you can create a summary in Word and go to TOOLS>WORD COUNT. Note the CHARACTERS WITH SPACES number. When creating additional summaries, please ensure they are within at least a few characters of your original character count.