The Brief
What a fun project. The devil is in the details and, boy, there were a ton! Trifecta’s website is a fully custom WordPress site with WooCommerce and KEAP/Infusionsoft integration. We covered all bases with this project including branding, content strategy and creation, search engine optimization, and memberships for their retail stores and distributors with a custom dashboard and shopping experience. The main attraction features of this website are a Plant Problem Identifier and an extensive Knowledge Base.
"Better than I ever could have imagined."
Debra and her team pulled the ideas from my mind and made them a reality. They created something better than I could have imagined and kept workloads organized and on schedule. Debra pushed me when I needed to be and took over when I did not have the time. Dog Star Web will always be a part of our team!
John Mussare
Partner | Trifecta Natural Solutions
Problem Identifier
Cutting-edge, user-centric tool
We collected and edited about 3+ years worth of customer questions asked via email and on social media along with a pre-existing set of FAQs to create an in depth Knowledge Base. As a user types in a question or keyword, relevant article titles are displayed under the search bar to provide an efficient and positive user experience.
The user has the ability to rate each article and submit constructive criticism on how to improve the article if it did not address their question completely. The backend functionality of the Knowledge Base records searches that did not yield results, allowing the clients to monitor and update questions as needed to meet end user demand.
Knowledge Base
Predictive Knowledge Base
We collected and edited about 3+ years worth of customer questions asked via email and on social media along with a pre-existing set of FAQs to create an in depth Knowledge Base. As a user types in a question or keyword, relevant article titles are displayed under the search bar to provide an efficient and positive user experience.
The user has the ability to rate each article and submit constructive criticism on how to improve the article if it did not address their question completely. The backend functionality of the Knowledge Base records searches that did not yield results, allowing the clients to monitor and update questions as needed to meet end user demand.
Content Gen & SEO
The website had been live since 2015, with Dog Star coming on board in late 2018. We did not implement a new website with content strategy until December 2020. We began off-site SEO in 2021 with niche directories, backlink building, and a form of “gorilla” marketing via online forums, directly targeting their audience.
Once the problem identifier pages were fully crawled and indexed, their rankings and traffic increased dramatically, outranking their top competitors for the targeted keywords. Yeah, baby!
At the time of this posting, Trifecta ranks for over 10k keywords and holds the coveted featured snippet for over 250 search terms. MIC DROP.
