WELCOME TO DOG STAR WEB

We are a Full Service Digital and Print Marketing Agency

Dog Star aka Sirius: The Brightest Star in Orion’s Belt

ABOUT

Allow DSW to act as your guiding light through the intricate and often intimidating world of digital marketing, design and technology. We have over 15 years experience with a focus on consulting, web marketing and design. Our team is also extremely qualified in multiple fields surrounding business management in the digital age. This unique skill set provides us with a “total picture vision” that allows us to act as a full service company, customizing the best solutions for your business and simplifying the entire process of any project, from start to finish.

We are not just a marketing and design firm. We are a business solution powerhouse that drastically reduces your risks when looking for the most qualified candidates for your project. There are plenty of companies for hire that will use your budget to execute tasks without fully comprehending the most viable solution for your business. Many of them lack the vision and insight to foresee possible risks and challenges down the line. This means your investment might not be built on a solid foundation which is essential to ROI and longevity.

With our team of highly qualified experts and years of combined experience, we view each project from a much different perspective. One with deep commitment and one that guarantees the accomplishment of specific goals and a return on your investment. Our job is not complete until we hear our clients use the word “LOVE” in reference to the final product. We won’t settle for anything less than LOVE.

BRANDING

Branding refers to a marketing strategy that involves creating a unique and recognizable company name, logo and the overall “feeling” you want to evoke within your potential customers . It can also include a tagline that cleverly summarizes your company’s attitude. Giving your company brand a makeover is one of our favorite types of projects. The possibilities are endless and we love the before & after impact it has on both our clients and their customers. Helping bring new brands to life is also at the top of our list.

WEB DESIGN & DEVELOPMENT

Your website is usually your first impression on potential customers. According to statistics, you have just a few seconds to earn the end-user’s trust or – “CLICK” – they’re gone, never to return. Not only must your website be aesthetically pleasing, it must also present an intuitive and user-friendly experience to avoid frustration which, statistics also show, result in causing your potential customers to click away. If not developed properly, your website will cost you revenue versus help generate it.

CONSULTING

For those of you with in-house staff, if you have an idea for a project and are not sure what you need or how to get started, contact Dog Star Web Solutions for our consulting services. We’ll review and evaluate your current thoughts and ideas, make our recommendations based on our expertise, provide a highly detailed work scope of actionable items and even project manage your staff if needed. We are here to help you accomplish your goals for success. Contact us today!

Simplify the Process…

“Which process,” you ask? All of them. If you’re starting a new business and are looking for professional guidance on everything from your corporate branding, site design and SEO – we’re here to help. Or perhaps your business is growing and you need to redesign your site and infrastructure to accommodate CRM integration and automated marketing – we will make the process a breeze! We’ll take care of the tedious details and do the heavy lifting, leaving you to worry about whatever it is that requires your attention daily. Due to our wide range of skills and experience, we eliminate the need for you to hire 5 or more companies to handle the many facets that can be involved in a complex project. We are a full service agency which means you only need to have ONE point of contact; ONE company fully vested in all of the details of your project with the big picture in mind. Not only does this save you time and money in the long run, it eliminates the need to communicate with multiple vendors. It also eliminates the need for those vendors to communicate with each other on different parts of the project, which tends to lead to errors and oversights and extended project delivery dates.

simplify

We what we do and we do it with a great deal of precision and passion

Our Work

We have worked with a variety of industries and website types from
membership based sites, e-commerce and total custom built solutions.

WEB

BRANDING

Our Team

Dog Star Web Solutions would not be possible without a very special team of people with a multitude of super powers.

Debra

Founder / Owner

Avid traveler, hiker, raw foodist, and nature lover - Debra has a driving passion for helping business owners establish a strong presence, on and off the web.

Cristian

Head of Web Development

Cristian LOVES open source software and WordPress. He’s definitely the web geek you want on your team. With his keen attention to detail, his WP sites are super fast and secure!

Kelly

Project Coordinator

Kelly takes all the details and runs with them in whichever direction they need to go. Master implementor and part-time herpetologist. This one wrangles rattlesnakes for fun!

SERVICES

Dog Star Web offers a variety of services that complement our primary project types.

MARKETING SOLUTIONS

With so many options, how do you know which is the right one? And by the right one, we mean the one that will provide you with the most ROI. With the rapid evolution of technology, new ways to reach your target audience online are ever evolving. We offer multiple options to help you decide which marketing solution is the best for your business.

SEO

Search Engine Optimization (SEO) is the most effective way to capture targeted leads online organically. Dog Star Web Solutions guarantees first page placement for your most sought after key terms. SEO, along with strong profiles online, will allow you to crush your competition and deliver customers to your virtual doorstep.

HOSTING

Dog Star Web offers a variety of hosting solutions tailored to your needs. We base our decisions on performance requirements, traffic and resource demands to ensure your site consistently performs as needed, providing your customers with the best possible user experience.

INFUSIONSOFT INTEGRATION

Sales and marketing automation is all the rage right now! Infusionsoft is the top rated CMS available to businesses today. It allows you to automate everything from customer service, sales, marketing as well as create automated campaigns for everything from e-commerce purchases to training courses. A powerful tool for anyone looking to STREAMLINE their business and most effective when built and integrated by the experts!

SECURITY

Hackers are Dog Star’s least favorite type of people. Without proper security and monitoring in place, hackers will look for loopholes that allow them access and use up valuable server resources. We offer malware scanning software that runs every 6 hours, cleaning up any possible injections immediately. If any other type of hack is detected we are notified immediately to address the issue and reduce risk. We will keep your site safe at all times.

BACKUPS & MAINTENANCE

With software and technologies ever evolving, web site maintenance and software updates will be mandatory, at a minimal monthly basis. You should always ensure you have regular backups of your web site. Even with a solid foundation and the proper equipment and protocols in place, we rely heavily on technology but know it’s not always reliable. Safeguard your investment with proper maintenance and back ups.

“I had wanted to make substantial architectural changes to our corporate website for a long time but had delayed repeatedly because of worry about picking the right web designer. An associate who had worked with Debra Ferguson gave me some glowing feedback about work she and Dog Star had done for him, and that prompted me finally to take the plunge. Just as I had hoped, Debra and her team were extremely knowledgeable, sharp, and competent to diagnose and to make recommendations. They proved immediately to be “cutting edge” in grasp of current applications and solutions. The follow through was just as impressive, the pricing was very reasonable, and we received everything we had sought to achieve. It was great to have that kind of experience with such a major technical project, and I would not only recommend Dog Star to others, but will surely be using them again myself for future projects.”

Jon W Brisby, Pastor – Church of God Eternal
“I just wanted to let you know how happy all of us at Jim Brown & Sons Roofing Co Inc. are with the consulting and web design services you have provided for us. Your service from start to finish has been exemplary and on a professional, knowledgeable, yet friendly level that far exceeds all other companies we have dealt with in the past.”

Valorie Miller, VP – JBS Roofing
“I want to thank you on a job well done with my site. I can honestly say I’ve never worked with someone as thorough as you, who was able to draw out the information needed in order to give me a site that represents the professionalism I envisioned. I love my site and my clients are expressing how great it looks. I cannot thank you enough.”

Elizabeth Trevino, Owner – Skin Frenzy
“Deb is a tireless professional who is not only a perfectionist but someone who will truly go above and beyond for you. I went to being the first search result in Google when tattooing was searched in my state, and my site hasn’t moved from the first three positions in over 3 years. I went from roughly 30 hits per month to nearly 2000 per month, the results have spoken for themselves.”

Brando, Tattoo Artist
“She is professional and dedicated to creating the best possible website for your business. What makes her stand out from other web designers is that she honestly cares about helping to make you/your business successful. Her hard work and ability to go above and beyond to make your website the best it can possibly be is just one of her many strengths.”

Corrie Zazzera, Owner – CZ Music
“I can’t say enough about the level of satisfaction I have from working with Debra. She was great to work with – prompt, professional, creative, honest and thorough. I couldn’t be happier about the site she built for the business and feel it reflects our concept and properties in the way I had hoped and beyond!!”

Mindy Miller, Co-Founder – Telluride Condo Rental Management
“I have had the pleasure of working with Debra for several years. She has been professional, insightful and decisive. She launched us into the 22nd century with her skillful knowledge of the inner workings of the web. I will continue to trust her ability and insight as I move forward with other business interests and endeavors.”

Dr. Nicholas Meyer, DDS,DNM
“When a small business has challenges it needs someone who is responsive, talented and thoughtful in their approach. Add in having a network to call on so you get a bigger team focused on your solution and you have Deb Ferguson. Deb has been key to getting us through several situations and new product launches… add Dog Star Web to you team for peace of mind!”

Jim Dryburgh, Owner, Balanced Worklife
“Debra and Dog Star Web Solutions helped our company with the redevelopment of our website and bringing it up to date. She set forth the priorities that we needed to develop, including color format, viable SEO text and worked closely with us to achieve these results. She listened to our concerns and was able to tap into her network to help us with the photography. She was not afraid to tell us what we needed to change…a refreshing and welcomed point of view. She is an expert in her field and we are extremely pleased with our website. Two weeks after our website was live we received a “viable” lead and turned it into a sale. Our B to B sales involve a clear customer profile and this sale was right on target. Debra currently manages our website on a monthly basis. We have peace of mind knowing that Debra has our best interests in mind. ”

Kim Cooper, Co-Owner, Desert Fleet-Serv